Reba McEntire joins Realtor.com marketing campaign targeting struggling homebuyers

Realtor.com has launched a new national advertising campaign featuring country music artist and actress Reba McEntire as the company aims to offer reassurance to prospective homebuyers who are navigating a historically difficult real estate market. The campaign, titled “Nearly Home,” incorporates si

AppraisalVision launches AI-powered appraisal execution system

AppraisalVision has restructured its platform into what it describes as the mortgage industry’s first fully autonomous appraisal execution system. This comes on the heels of a new partnership with Alpha7X, an artificial intelligence (AI) firm with a focus on automating mortgage operations. The shift

Compass introduces ‘Family Office’ division for ultra-wealthy clients

Compass Real Estate has launched a new business unit aimed at catering to ultra-high-net-worth clients and family offices. The new division — called Compass Family Office — is led by Agent Cindy Scholz and will focus on providing strategic, long-term real estate services to individuals and entities

Unison announces rate cut on alternative home equity loan product

San Francisco-based home equity solutions provider Unison announced Monday that it’s lowering the annual percentage rate (APR) on its Equity Sharing Home Loan, an alternative funding vehicle aimed at helping U.S. homeowners tap into record levels of equity. Unison said in a press release that the mo