Keller Williams Realty Atlanta partners with Southeast Mortgage of Georgia

Keller Williams Realty Atlanta Partners has entered into a strategic partnership with Southeast Mortgage of Georgia — linking the state’s largest real estate franchise with its largest non-bank mortgage lender.

Leaders say the agreement is intended to streamline the home buying and selling process by coordinating lending and real estate services through shared technology and aligned operations.

“This partnership with Southeast Mortgage is about creating something bigger than a lending relationship; it’s about alignment, elevating the client experience and creating opportunities for our agents,” said Bryan Fair, founding partner of Keller Williams Realty Atlanta Partners. “Together, we are building a model where our top agents have the opportunity for a true stake in the client’s journey, powered by technology to drive greater effectiveness, and build the future of how real estate and mortgage work hand in hand.”

The arrangement includes use of automated tools, data-driven systems and the SoutheastGO mobile app — allowing clients to track loan progress and receive updates while working with their real estate agents.

Both companies said the combined workflow is meant to reduce delays and help Georgia buyers and sellers navigate transactions more efficiently.

“In my 32 years in mortgage lending, I have never seen two cultures align as seamlessly as Southeast Mortgage and Keller Williams Realty Atlanta Partners,” said Cal Haupt, chairman and CEO of Southeast Mortgage. “We share the same commitment to redefine how mortgage professionals and real estate agents work together to deliver an exceptional client experience built on trust, expert advice, and fast competent service.

“We are simplifying the mortgage process, reducing uncertainty, and enabling clients to buy and sell real estate more quickly and confidently than previously possible. This partnership is a win for everyone that values trust, innovation and a culture that genuinely cares about their needs.”